Author Archives: aimexperts

3 Keys to Driving Online Car Sales in 2018

vehicle marketing 2018

vehicle marketing 2018

Is your dealership ready for 2018?

Car dealers understand that their performance last year doesn’t guarantee the same results for the new year.  Few dealers we talk to expect the competition to get easier in the year ahead.  Here are 3 key to driving online results for 2018.

Traffic is Not King

There are more traffic sources for dealers today than ever.  Simply driving traffic to online listings will not provide a competitive advantage in 2018.  In fact, most dealers have no problem getting eyeballs to their websites or impressions from third-party vehicle listings.  Dealers that focus on traffic end up with inflated marketing budgets, high bounce rates and higher cost per lead.  Creating vehicle specific content that actually provides answers to the shopper instead of “boilerplate” descriptions that don’t promote engagement is critical for 2018.  For example listings with vehicle descriptions with less than 250 words produce 33% fewer views than listings with 250-400 words.  

Time Matters

A key component of converting traffic to a qualified lead is the amount of time spent on a specific vehicle.   (Converting means taking some action, like filling out a form, calling the store or visiting the showroom.)  The longer a visitor remains on a vehicle listing, the greater likelihood of converting.  Vehicle listings that are viewed for under 1 minute have less than a 10% chance of converting.  When vehicles are viewed for over 2 minutes dealers have a 4X chance.  Duration is a top driver if your goal is to maximize your budget and minimize wasted ad spend.  Besides longer descriptions, a good way to increase time on vehicle listings is to use interactive technology that allows a virtual tour.  This has been shown to provide a 300% increase.

 

Speed Kills

Waiting for vehicles to be listed online cost dealers $25 per day on average (holding cost).  The average time required to list a vehicle (time to market) with photos, description, rebates, and discounts is 7 days.  The faster a vehicle can be listed the more profit in the vehicle.  When you consider most dealers apply a pricing tool that discounts the vehicle in 30-45 days, the cost of “coming soon” vehicles online can double.   Providing robust listing within 24 hours of the VIN being entered into the DMS will drive profits faster than doubling traffic.   

Is your dealership going to rise to their expectations or fall to changing online realities in 2018?

AIM Experts is a technology provider that partners with Canadian dealers to create an emotional connection between your vehicles and today’s sophisticated shopper. Our experience shows that dealers who connect emotionally can dramatically improve online results without a comprehensive website redesign.  To learn more visit aimexperts.com

New Feature – AIM360 Virtual Vehicle Tour

AIM360 – Virtual Tour

Use Your Phone to Create a Vehicle Virtual Tour and Increase Stay Time.

Because the online world is constantly changing, the team at AIM Experts is always looking for new ways to improve.

While stitched videos are good, we wanted to provide an even better solution for the customer. We wanted a product that required little effort yet provided a better consumer experience thus increasing stay time and engaging content. We also wanted a product that could monitor ALL advertising activity from one place.

Thus, AIM360 was born!  Our new product is an interactive feature that allows your customers to virtually view a vehicle and explore the areas of interest to them. By dragging their mouse, they are able to spin and zoom the vehicle while using this virtual tour feature. They’re also able to click on pre-defined “hotspots” that reveal even more information and images. For example, if they are interested in what’s under the hood, they simply click the hood hotspot and a picture of the engine will pop up.

Click the link below to see AIM360 at work!

AIM360 Icon instantly appears on your webpage!

 

 

No more switching hats between manager and automotive marketing expert when you have AIM360.

No more logging into each advertising platform to find out where your money is best used. AIM360 uses the data collected from any website and provides it to you in one simple-to-use backend!

 

For game changing products…. think AIM.

Limited Time FREE Trial, get yours today!

No Risk or Financial Obligation!

AIM Tutorials

 AIM Tutorials

“Tell me and I forget, teach me and I may remember, involve me and I learn.”
― Benjamin Franklin

 

In the following tutorials, you will find simple tricks & tips on how to fully enhance your inventory using AIM’s powerful platform. Our development team has worked very hard to automate a lot of time consuming tasks that is being implemented throughout the car industry all over North America.

 

AIM Mascot


AIM Support – 1 (888) 955-8777 support@aimexperts.com

How to master AIM – Overview

AIM Tutorial – Getting You Started!

Dealer Check-In Sheet – Printable

 

Hardware Camera

Images

AIM Capture

How to Use AIM360

Organizing Your AIM360 Images

Picture Taking Guide

How To Watermark Your Images

How to Download Images using Google Drive

Taking Images without 3G or WiFi

 


Vehicle Descriptions

Adding a Vehicle Condition Statement

How to add Mechanical Inspection’s to your Descriptions

Adding Vehicle Features with AIM Capture

 

Secure-icon

Inventory Data

How To Easily Enhance Your Inventory

How To Add A Consignement Vehicle

How To Update Vehicle Model Trim

How To Highlight A Specific Model

Understanding Printable Window Stickers

Adding an Automatic Default Tag Line

Adjusting your QR Codes – URL Link

 

low-cost

Pricing Adjustments

Adjusting Your Financing Terms

How To Use The Inventory Pricing Manager (IPM)

How To Adjust Cash Rebate and Best Finance Price

 

 

Reynolds/ AVID Setup

AIM / AVID Set Up Overview

AVID Download Form

How to Badge Your Images

In today’s world, we are always searching for edge over our competition. We know that online shoppers have the attention span of a goldfish and that without detailed information, we could potentially lose a customer who is ready to buy their next vehicle simply because it wasn’t properly marketed. AIM Experts has developed an easy to use feature that will catch the attention of online shoppers without having to be a photo shop guru.

We call it Image Badging and it’s available NOW!

In the tutorial below you will learn how to manually badge your images using our Iphone or Android app and our powerful computer platform in 5 easy steps!

Manually Badge Your Images  Manually Badge Your Images 2 Manually Badge Your Images 3 How to Manually Badge Your Images 4 Manually Badge Your Images 5 Manually Badge Your Images 6 Manually Badge Your Images 7 How to Manually Badge Your Images 8 How to Manually Badge Your Images 9

For more information about badging your images please contact AIM Experts today.

How To- Set your finance terms for quoting payments


At AIM, We want to give you the flexibility of quoting payments the way you want. Every lender has their own rates and terms, so if you would like the payments you quote to reflect this, our simple interface will simplify customization.

 

Setting Your Payment Terms

1. Login to AIM Control. Go to http://aim-control.com/control/ and enter your user name and password.  If you don’t know what it is call or email  888-955-8777 EXT  3 or support@aimexperts.zendesk.com

login

2. Once logged in, select the “Load” tab at the top of the page

Aim-Control

3. In AIM Load, select the “Finance Rates” tab at the top of the screen

Finace Rates Load

4. In the home screen of “Finance Rates”, you can now set the parameters for how you would like your payments to be quoted by. You can set your payment to reflect a bi weekly or monthly payment, reflect a percentage of cash down, and also include doc fee and tax if you choose.  If you want the new vehicles to quote the sub vented finance rate we can, if stackable .  For used and new vehicles, we by default quote TD/Canada Trust finance posted rates, based on the year and mileage of the vehicle.

finance rate home5. You can adjust the finance rates we quote by default to reflect what your lenders offer. In order to see the pre loaded table of rates,click “Financing Rates On/Off”.  When you do this the table will appear.  If you want to edit any of the terms, rates or the kns restrictions, click over the number and the box will open up allowing you to edit

finance rate edit

If you have any questions about editing your financing terms or on how to use, send us an email or call 1-888-955-8777 EXT 3

Still More Questions?

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