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Why Attraction is Better Than Promotion for Selling Cars

Producing more sales while spending less is the goal of every dealership.  To accomplish this goal dealers can focus on 1 critical component. Attraction Rather Than Promotions Frustrated dealers spend time and money promoting rather than attracting.  Promotion symptoms include inflated budgets, slow-moving inventory, high impressions, low conversions and high bounce rates on websites. The solution […]

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3 Keys to Maximize Kijiji Listings

  How do you compete on Kijiji with dealerships with bigger budgets and more inventory?  Here are 3 expert tips to get the most out of your Kijiji listings. Kijiji Tip #1:  Think like a newspaper publisher.   If you want to sell newspapers, what do you highlight, the name of the paper or an attention […]

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AIM Experts Launches Canadian Partner Program

The program was designed to meet the needs of the rapid digital transformation taking place in the automotive ecosystem.  The new program will allow AIM”s channel partners to quickly offer a full portfolio of digital products and services to the Canadian automotive marketplace. The AIM Expert Partner Program is selectively recruiting independent contractors, lot service […]

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Creating an Emotional Connection with Car Shoppers

  As with most things online, looking good is often associated with being good and credible. The more visually appealing your vehicles appear the more trust which is generated with online shoppers. For the most part, online vehicle shoppers are passive receivers of information. To move the shopper towards a purchase requires an emotional connection. Dealers that leverage technology […]

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