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AIM Experts Launches Canadian Partner Program

The program was designed to meet the needs of the rapid digital transformation taking place in the automotive ecosystem.  The new program will allow AIM”s channel partners to quickly offer a full portfolio of digital products and services to the Canadian automotive marketplace. The AIM Expert Partner Program is selectively recruiting independent contractors, lot service […]

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Creating an Emotional Connection with Car Shoppers

  As with most things online, looking good is often associated with being good and credible. The more visually appealing your vehicles appear the more trust which is generated with online shoppers. For the most part, online vehicle shoppers are passive receivers of information. To move the shopper towards a purchase requires an emotional connection. Dealers that leverage technology […]

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What car dealers can learn from Toys R Us Bankruptcy

  Talking with a Dealer Principal recently and we agreed dealers today are no longer just in the car business, they’re in the internet business, the innovation business and finally the car business.  Discussing the recent bankruptcy of retail giant Toys R Us, we found some similarities for dealers to think about. What is clear is regardless […]

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Canadian Hyundai Dealer Approved

  Being competitive in Canada’s automotive retail sector requires the dealer to continually look for ways to “sharpen the spear”. One area of the challenge lies in the area of manufacturer rebates and incentives. Hyundai dealers specifically have not been provided a solution by the OEM to post and keep current all incentives automatically to their […]

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