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Manufacturer Rebates and Incentives- a Necessary Evil


  Does your dealership struggle with factory rebates and incentives?  Mention the word “incentives” to your staff, and you will probably send everyone out of the room. Unless your OEM automatically populates them on your website, you are stuck with the daunting task of manually applying the discount if you want to be competitive. Even […]

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Canadian Dealers’ Digital Challenge

Does low quality content negatively affect the overall performance of Canadian car dealers’ online presence?  Canadian dealers underestimate the value of optimized vehicle content for their new and used inventory.  The symptoms of this mistake can be identified when dealers experience a significant number of VDP clicks without a conversion or a high number of […]

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How to Rock Your Dealership’s Car Marketing Online Reputation

car marketing online reputation

Virtually everybody these days relies on customer experiences and online reviews for nearly any product decision. Whether embarking on a night out to dinner, buying the latest electronics gizmo or even hiring a service company – most consumers now hit the web for online reviews before any purchase. Buying a new car is not an […]

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Automotive Marketing Social Media – Tapping into the Power of Social Media

Automotive Inventory Social Media

Eighty-four percent of all automotive customers have a Facebook account with 24 percent using it as a reference to buy their next vehicle. Fifty-three percent of United States residents who follow brands in social media are more loyal to those brands. Fifty-three percent of Twitter users recommend products in their Tweets. Sound interesting? Social media has […]

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