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One of the challenges of owning an automotive technology company

  The only thing tougher than managing a car dealership with 100 employees is managing a software company with 300 car dealers as clients. Fortunately, we’ve been growing because we focus on solving difficult problems others avoid. We embrace the motto, “if it was easy everyone would do it”. But growth brings more staff. With more staff comes […]

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How Car Dealers Can use Data to Improve their Bottom Line

AIM Automotive Data

Data is the new gold of the internet age in most industries, but this is especially true in the automotive industry. It is not just a matter of prospecting data for new leads, but also how a dealer is able to collect, mine and use data to sell more cars.  Where dealers were once only competing […]

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Dealers Waste Money on PPC with Listings that Do Not Convert

     Let’s be real, a majority of shoppers that visit your website won’t convert. Low conversion rates are bad but low conversion rates on PPC are deadly. The PPC gurus are quick to tell dealers their problem. You don’t have “long tail keywords” or your “ads aren’t keyword matched”.   No doubt these are important considerations but the underlying issue on […]

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Lessons from Amazon for Car Dealers

AIM EXPERTS

Amazon is the undisputed leader in online retailing.  Amazon provides their shoppers with convenience, transparent prices and great content.  The lesson for car dealers is clear, you won’t sell more cars in the future with without improving your content, being price competitive and offering convenience.   These three areas should keep car dealers awake at night. […]

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