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The Burden of Special on Car Dealers Website

AIM Automotive Special Page

If you’re like most dealers today, you spend serious dollars to drive consumers to your website. That is money is down the drain if the website does not convert.  In a recent AIM Experts study of over 300 Canadian dealers, the most popular tab on the dealer’s home page was the specials tab, with 45% of all […]

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Communicating with today’s car shopper

AIM Price Quote

What is the first question most online car shoppers ask?  If I were to guess, it would probably be “what is your best price?” The way most dealerships deal with the question is to try and entice the client into the dealership before they reveal the price. These “old school”  techniques don’t work on today’s […]

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The Lesson Canadian Dealers Can Learn From Carvana

AIM EXperts

    How influential are photos to car shopping consumers?  According to JD Power’s 2016 New Autoshopper Study it’s the second most important factor behind price.  Every dealer today struggles to include good photos of their new and used vehicles online, so it’s hard for most dealers to imagine what having great photos can do.  One […]

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Manufacturer Rebates and Incentives- a Necessary Evil


  Does your dealership struggle with factory rebates and incentives?  Mention the word “incentives” to your staff, and you will probably send everyone out of the room. Unless your OEM automatically populates them on your website, you are stuck with the daunting task of manually applying the discount if you want to be competitive. Even […]

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