The Team

The Team

AIM took a different approach to software development – we based it on real life car dealership experience.

Our team is made up of industry veterans who bring real world problems to a group of highly talented web developers to come up with a product that is completely relevant in today’s car business.

Our team our professionals also includes individuals from other highly demanding industries that help us develop out of the box solutions for challenges car dealerships face in the online world.


Rick Balkan - Aim Experts - President



Rick Balkan has been in the car business his whole life. Growing up around the car business, Rick started at the top – in the wash bay and gradually worked his way down, filling most roles at the dealership. Since 1998, Rick has moved on to his own businesses, creating an Export company and an automotive web-portal. His real life car business experience combined with his online marketing experience and the countless contacts he has made in the industry makes him the ideal leader for our company.

Genevieve Balkan - Aim Experts - Vice President



Gigi has been in the car business since 1998 when being married to Rick gave her little choice! Having always been interested in numbers and finance, it luckily proved a good fit. It all began with their export company and in keeping up with technology, has now progressed to an automotive web portal.

Gigi can be found quietly plugging away at anything that isn’t sales related; which turns out to be quite a long list of items. She is happily trying to keep up with their teenagers with all the new online technology and is delighted when she can sometimes even teach them something!

James Laidler - AIM Experts - Chief Technical Officer



James brings over 15 years of Internet Development expertise to Aim Experts, along with hand picked a team of some of the best professionals in the business.

A die hard car enthusiast from a young age, James enjoys bringing his two passions together to build leading edge tools and software.

Liam Kennedy - AIM Experts - Client Setup/Support Manager



Originally from Ireland, Liam moved to Vancouver in 2012. Originally started with the company 2 years ago working 2 hours per day on social Media. He has since worked his way up through the ranks to become a valued member of Aim Experts.

Liam has a hand in every aspect of Client set up from sourcing inventory data to loading data to Clients websites. He’s our go to guy for any questions or concerns a client or even other staff members might have.



Raj is the newest member of our team he began working for us early December 2014. He has already proven to be a valuable member of our team.

he works along side Liam & the sales department to set up client websites to a standard that everyone is happy with.

Michelle Jensen - AIM Experts - Client Support & Training



Michelle is responsible for all the dealer training, and while she may be new to the auto industry, she has over two decades of training experience. Prior to marrying her Canadian husband, and moving to British Columbia, Michelle was born and raised in the state of Pennsylvania, where she was as a nurse for almost 25 years.

Whether she was working as a Director of Nursing, a pediatric nurse or a geriatric nurse, she admits that her favorite part of nursing was the employee and patient teaching/support area. She and her son, Conor have moved to Canada in December 2013, and while they continue to adjust to a much “quieter” life, she admits that every day is a welcomed adventure with a teenage son! Just recently she joined our team doing what she loves to do, working in a supportive setting.


Darren Jensen - AIM Experts - Alberta /Saskatchewan Sales Representative



Darren is a former NHL goaltender who is used to playing at the highest level. Now his game has changed to the automotive industry, where his business sense and skills have him playing for the best team. He has a Bachelor’s Degree in Marketing from the University of North Dakota where he started his hockey career winning 2 national titles. With over 25 years of marketing experience (8 of those in the automotive world) along with years of playing professional hockey, Darren is excited to be part of this powerful and successful team.

Ryan Perchak - AIM Experts - Manitoba and Maritimes Sales Representative



A Kelowna resident for the past decade, Ryan has extensive knowledge of the automotive industry. He got his start in Manitoba at Craig Dunn Motor City and when he moved out west he continued to pursue his automotive career. He sold new & used vehicles with Harmony Honda and Kelowna BMW for a total of six years before venturing into the online marketing world. He understands the importance of catering to the online buyer as they are a growing segment of the automotive industry!

In his spare time, he can be found at one of the many golf courses, ski hills or wineries around the Okanagan Valley. He is also an adventure seeker, frequently going on white water rafting & scuba diving trips. He has a deep passion for life and making sure that all of the little details are perfected the first time!

Jim Pelk - AIM Experts - Inventory Management Specialist



Jim has been in the automotive industry for many years. Past owner of 3 dealerships, 2 in Manitoba, Honda and GM plus a GM dealership in BC. More recently he was the General Manager of a small dealer group on Vancouver Island with Chrysler and Toyota franchises.During this time he became a customer of AIM. Jim has witnessed many of the changes over the years in the auto dealership industry.

The biggest change being the web. Website’s are the 21 century show room / display lots. He found that If your web presence is not complete, up to date and informative you lose traffic, giving customers reasons to move to the next digital lot. His decision to join AIM was predicated by their product offering, how they look after accounts and their growth plans for the future. Away from work he enjoys fishing and he and his wife Noreen are avid NASCAR fans. They have 2 children both following in the family foot steps of being the auto dealership industry.